More so than any other music since the blues, hip-hop is
all about stories. And its stories are both criminal minded
and grand, making them enthralling and unbelievable, but
also making them only as interesting and convincing as the
teller. That's why, despite being blackballed by the industry,
without a major-label recording contract, heads still gravitated
to Jamaica, Queens' realest son, 50 Cent, like the planets
to the sun. 50 Cent, born Curtis Jackson 26 years ago, is
the real deal, the genuine article. He's a man of the streets,
intimately familiar with its codes and its violence, but
still, 50, an incredibly intelligent and deliberate man,
holds himself with a regal air as if above the pettiness
which surrounds him. Couple his true-life hardship with
his knack for addictive, syrupy hooks, it's clear that 50
has exactly what it takes to ride down the road to riches
and diamond rings. 50 is real, so he does real things.
Born into a notorious Queens drug dynasty during the late
'70s, 50 Cent lost those closest to him at an early age.
Raised without a father, 50's mother, whose name carried
weight in the street (hint, hint, dummies), was found dead
under mysterious circumstances before he could hit his teens.
The orphaned youth was taken in by his grandparents, who
provided for 50. But his desire for things would drive him
to the block. Which in his case was the infamous New York
Avenue, now known as Guy R. Brewer Blvd. There, 50 stepped
up to get his rep up, amassing a small fortune and a lengthy
rap sheet. But the birth of his son put things in perspective
for the post adolescent, and 50 began to pursue rap seriously.
He signed with JMJ, the label of Run DMC DJ Jam Master Jay
and began learning his trade. JMJ would teach the young
buck to count bars and structure songs. Unfortunately, caught
up in industry limbo, there wasn't much JMJ could do for
50.
The platinum hitmakers Trackmasters took notice of 50 and
signed him to Columbia Records in 1999. They shipped 50
to Upstate NY where they locked him up in the studio for
2 1/2 weeks. He turned out 36 songs in this short period,
which resulted in "Power
Of The Dollar," an unreleased masterpiece that
Blaze Magazine judged a classic. 50's stick up kid anthem
"How to Rob" blew through the roof and playfully
painted him as a deliriously hungry up-and-comer daydreaming
of robbing famous rappers. But 50 and the fans were the
only ones laughing. Unable to take a joke, Jay-Z, Big Pun,
Sticky Fingaz, and Ghostface Killah all replied to the song.
"It wasn't personal. It was comedy based on truth,
which made it so funny," says 50 Cent.
In April of '00, 50 was shot 9 times, including a .9mm
bullet to the face, in front of his grandmothers house in
Queens. He spent the next few months in recovery while Columbia
Records dropped him from the label. 50 didn't fold, he flew.
Right into the zone. He banged out track after track, despite
no income or backing, with his new business partner and
friend Sha Money XL. The two recorded over 30 songs, strictly
for mix-tapes, with the sole purpose of building a buzz.
50's street value rose and by the end of the spring of '01
he'd released the new material independently on the makeshift
LP, "Guess
Who's Back?". Beginning to attract interest, and
now backed by his crew, G-Unit, 50 stayed on his grind and
made more songs. But it was different this time. Rather
than create new songs as they had before, 50 decided to
showcase his hit-making ability by retouching first-class
beats which had already been used. They released the red,
white and blue bootleg, "50
Cent Is the Future," revisiting material by Jay-Z
and even Rapheal Saadiq.
That's when the unbelievable happened, and hip-hop history
was written. The energetic CD caught the ear of supa MC
Eminem, and within a week Em was on the radio saying, '50
Cent is my favorite rapper right now.' Em looked to mentor
Dr. Dre to confirm his belief in the young hitmaker, and
the good doctor co-signed. Floored by the appreciation of
the greats, 50 didn't hesitate in signing with the dream
team. In the wake of his acquisition, 50 Cent has become
the most sought after newcomer in almost a decade. Not since
the summer of '94, when radio would play absolutely anything
Notorious B.I.G. related, has hip-hop seen buzz like this.
Ever the clever businessman, 50 didn't let the opportunity
escape him and quickly released another bootleg of borrowed
beats, "No
Mercy, No Fear." The CD featured only one new track,
"Wanksta," which was certainly not intended for
radio, but the streets couldn't wait for the official single
and within weeks "Wanksta" became New York's most
requested record. Thankfully, the stellar cut has found
a home on the multi-platinum soundtrack to Eminem's smash
movie, "8 Mile." With several huge hits already
under his belt, 50 Cent is poised to be the artist to beat
next year. He's coming with over ten incredible tracks stashed
from last spring and newly recorded winners courtesy of
Eminem, who's really cut his production teeth of late, and
hip-hop's greatest, highest-selling producer Dr. Dre. "Creatively,
what more could I ask for?" he asks jokingly. "You
know if me and Em is in the same room then it's gonna be
a friendly competition, neither of us wanna let the other
one down. And Dre? C'mon." Promising an LP of the caliber
of rap classics like "Illmatic," "Ready to
Die," and "Reasonable Doubt," 50 Cent's debut
promises to set the pace for hip-hop in coming years. The
product of his unrelenting drive, talent and, frankly, his
real-ness, 50's official first album promises to do for
him just what it says. With his infectious flow and viciously
funny I-don't-give-a-fuck personality, there is no doubt
that 50 Cent will Get
Rich or Die Trying.